Avianca Holdings, a leading Latin American airline based in Panama, filed on Thursday with the SEC to raise up to $100 million in an initial public offering. The Panama City, Panama-based company, which was founded in 2010 and booked $4.4 billion in sales for the 12 months ended June 30, 2013, plans to list on the NYSE under the symbol AVH. Avianca Holdings initially filed confidentially on June 25, 2013. J.P. Morgan, Citi, BofA Merrill Lynch, UBS Investment Bank, BTG Pactual and Deutsche Bank are the joint bookrunners on the deal. No pricing terms were disclosed.