Criteo, which is a leading global pay-per-click performance display advertising company, filed on Wednesday with the SEC to raise up to $190 million in an initial public offering. The Paris, France-based company, which was founded in 2005 and booked $471 million in sales for the 12 months ended June 30, 2013, plans to list on the NASDAQ under the symbol CRTO. Criteo initially filed confidentially on May 31, 2013. J.P. Morgan, Deutsche Bank and Jefferies are the joint bookrunners on the deal. No pricing terms were disclosed.