YuMe, which provides digital video advertising solutions, announced terms for its IPO on Thursday. The Redwood City, CA-based company plans to raise $65 million by offering 5.0 million shares at a price range of $12 to $14. At the midpoint of the proposed range, YuMe would command a fully diluted market value of $453 million.
YuMe, which was founded in 2004 and booked $123 million in sales for the 12 months ended March 31, 2013, plans to list on the NYSE under the symbol YUME. YuMe initially filed confidentially on April 3, 2013. Citi and Deutsche Bank are the joint bookrunners on the deal.
