Volaris Aviation Holding, a low cost Mexican airline, filed on Thursday with the SEC to raise up to $100 million in an initial public offering. The $100 million value is likely just a placeholder; the IPO is expected to raise at least $350 million.
The Mexico City, Mexico-based company, which was founded in 2005 and booked $1 billion in sales for the 12 months ended March 31, 2013, plans to list on the NYSE under the symbol VLRS. Volaris Aviation Holding initially filed confidentially on April 5, 2013. Deutsche Bank, Morgan Stanley and UBS Investment Bank are the joint bookrunners on the deal. No pricing terms were disclosed.