Marketo, which provides on-demand marketing software to SMBs and enterprises, raised $79 million by offering 6.1 million shares at $13, at the high end of the $11-$13 range. Marketo will list on the NASDAQ under the symbol MKTO. At the offer price, Marketo commands a fully diluted market value of $540 million and an EV of $435 million. Goldman Sachs and Credit Suisse acted as joint bookrunners on the deal.
