Health Insurance Innovations, which offers medical insurance plans for the uninsured and underinsured, filed on Thursday with the SEC to raise up to $86 million in an initial public offering. The Tampa, FL-based company, which began operations in 2008 and booked $38 million in sales for the 12 months ended 9/30/2012, plans to list on the NASDAQ under the symbol HIIQ. Credit Suisse, Citi and BofA Merrill Lynch are the joint bookrunners on the deal. No pricing terms were disclosed.