Trulia, a fast-growing online residential real estate marketplace with 22 million monthly unique visitors, closed at $24.00 in its first day of trading, representing a first-day pop of 41%. This was the best first day of trading since Five Below jumped 56% on July 19 and the 10th best overall first-day pop in 2012.
| Best First Day Pop in 2012 | ||||
|---|---|---|---|---|
|
Company (Ticker) |
Business |
Deal Size ($mm) |
First Day Pop |
IPO Return |
|
Splunk (SPLK) |
Big data software |
$230 |
108.7% |
114.8% |
|
Millennial Media (MM) |
Mobile advertising |
$133 |
92.3% |
16.0% |
|
Annie's (BNNY) |
Organic foods |
$95 |
89.1% |
148.3% |
|
Proto Labs (PRLB) |
Prototype manufacturer |
$69 |
81.3% |
106.3% |
|
Caesars Entertainm (CZR) |
Casino operator |
$16 |
71.0% |
-22.9% |
|
Yelp (YELP) |
Online consumer reviews |
$107 |
63.9% |
73.9% |
|
Five Below (FIVE) |
Discount teen retailer |
$163 |
55.9% |
103.4% |
|
Demandware (DWRE) |
On-demand ecommerce soft. |
$88 |
47.4% |
90.1% |
|
Tumi Holdings (TUMI) |
Luggage retailer |
$338 |
47.2% |
37.1% |
|
Trulia (TRLA) |
Online real estate marketplace |
$102 |
41.2% |
41.2% |
Busiest IPO trading day since 2010
Trulia was one of five companies to complete IPOs and begin trading today, making it the busiest single day for the US IPO market since six IPOs debuted on April 22, 2010. Joining Trulia were bank holding companies Capital Bank Financial (CBF) and National Bank Holdings (NBHC), MLP Susser Petroleum Partners (SUSP) and REIT Spirit Realty (SRC).
Their performance, unlike Trulia’s, was generally lackluster; while Susser Petroleum Partners gained 14%, the others ended the day within 1.8% of their IPO price.
