WhiteWave Foods Company, a Dean Foods subsidiary and leading premium packaged food and beverage consumer company, filed on Tuesday with the SEC to raise up to $300 million in an initial public offering. The Dallas, TX-based company, booked $2.2 billion in sales for the 12 months ended 6/30/12, and plans to list on the NYSE under the symbol WWAV. J.P. Morgan, Credit Suisse, and BofA Merrill Lynch are the joint bookrunners on the deal. No pricing terms were disclosed.
WhiteWave Foods Company focuses on dairy products, offering consumer brands such as Horizon Organic, Silk milks, International Delight coffee creamers, and Land O Lakes. WhiteWave seeks to capitalize on the welcoming marketing for premium and organic food products after the success of Annie's, Inc., which is up 16% since it debuted in a March IPO.