Eloqua, which provides on-demand software to automate marketing and sales initiatives, announced terms for its IPO on Friday. The Vienna, VA-based company plans to raise $84 million by offering 8.0 million shares (13% insider) at a price range of $9.50 to $11.50. At the midpoint of the proposed range, Eloqua would command a market value of $401 million. Eloqua, which was founded in 1999 and booked $85 million in sales for the 12 months ended 6/30/2012, plans to list on the NASDAQ under the symbol ELOQ. J.P. Morgan and Deutsche Bank Securities are the joint bookrunners on the deal.
