Can Demandware demand IPO returns?

Demandware, which provides on-demand software to help businesses design and maintain e-commerce sites, announced terms for its IPO on Thursday. The Burlington, MA-based company plans to raise $74 million by offering 5.5 million shares at a price range of $12.50 to $14.50. At the midpoint of the proposed range, Demandware would command a market value of $425 million. Demandware, which was founded in 2004, plans to list on the NYSE under the symbol DWRE. Goldman Sachs and Deutsche Bank Securities are the lead underwriters on the deal. Demandware is one of three deals on the IPO calendar for this week.

Demandware sells its on-demand software on a subscription model, with an average three-year contract, and shares in the revenue processed on the platform. As of December 31, 2011, 101 customers were operating 361 sites, which include websites, mobile apps and other digital storefronts. Prominent customers include Columbia Sportswear, Proctor & Gamble, L'Oreal, Panasonic and Callaway Golf.