Vipshop Holdings, which operates an online discount retailer in China, registered with the SEC on Friday for a $125 million initial public offering. The Guangzhou, China-based company, which was founded in 2008, saw sales rise from $33 million in 2010 to $227 million in 2011. Share based compensation increased by $73 million, and Vipshop posted a net loss of $107 million. Venture capital firms DCM and Sequoia Capital each own 19% of shares prior to the offering. Vipshop plans to list on the New York Stock Exchange under the symbol VIPS. Goldman Sachs and Deutsche Bank Securities are the lead underwriters on the deal.
