RedCloud Holdings, which operates a B2B platform for sellers of consumer goods in emerging markets, raised $20 million by offering 4.4 million shares at $4.50, within the range of $4 to $6. At pricing, RedCloud is valued just north of $200 million.
The company operates the RedCloud platform, which facilitates the trading of everyday consumer supplies of fast-moving consumer goods across business supply chains. RedCloud states that its platform enables retailers to use data-driven, AI-backed insights to help make faster and easier business-to-business (B2B) purchases and inventory decisions from brands and distributors. Headquartered in London, UK, RedCloud operates its platform in Argentina, Brazil, Nigeria, and South Africa. As of December 31, 2024, it had approximately 729 distributors, 6,765 brands, 184,713 products, and 33,767 retailers on its platform.
RedCloud Holdings plans to list on the Nasdaq under the symbol RCT. Roth Capital, Clear Street, and Rosenblatt Securities acted as joint bookrunners on the deal.
