MNTN, which provides a TV-based advertising software platform, filed on Friday with the SEC to raise up to $100 million in an initial public offering.
MNTN's self-serve Performance TV (PTV) software platform allows marketers to combine the format of TV advertising with the capabilities of paid search and social advertising. The number of PTV Customers reached 2,225 in 2024.
The Austin, TX-based company was founded in 2009 and booked $226 million in revenue for the 12 months ended December 31, 2024. It plans to list on the NYSE under the symbol MNTN. MNTN filed confidentially on December 17, 2021. Morgan Stanley, Citizens, Evercore ISI, Citizens JMP, Needham & Co., Raymond James, and Susquehanna Financial are the joint bookrunners on the deal. No pricing terms were disclosed.
