BrilliA, a provider of women's lingerie and intimate apparel, raised $10 million by offering 2.5 million shares at $4, the low end of the range of $4 to $5.
BrilliA, which operates primarily as Bra Pro, focuses on designing and marketing lingerie products, including bras, bodysuits, and panties, mainly targeting markets in the United States, Europe, and Canada. The company primarily generates revenue from the sale of brassieres, but also sells bodysuits and panties. Key customers include Fruit of the Loom Inc, Hanes Brands Inc, Jockey International, Hennes & Mauritz, Canadelle and Li & Fung.
BrilliA plans to list on the NYSE American under the symbol BRIA. A.G.P. acted as sole bookrunner on the deal.
