Elite Performance Holding, which is developing a portfolio of nutrition and fitness brands, filed on Monday with the SEC to raise up to $15 million in an initial public offering.
The Miami, FL-based company plans to raise $15 million by offering 3.8 million shares at $4. At the proposed price, Elite Performance Holding would command a market value of $59 million.
Elite Performance is a holding company centered on innovative and proprietary nutritional and dietary fitness enhancement products for the sports performance, weight loss, nutritional, functional beverage, and energy markets. Its sole current subsidiary Elite Beverage is producing a first of its kind functional sports beverage called B.Y.L.T.
Elite Performance Holding was founded in 2017 and plans to list on the Nasdaq under the symbol BYLT. EF Hutton is the sole bookrunner on the deal.
