Renaissance Capital logo

Chinese marketing firm Star Fashion Culture prices downsized US IPO at $4.00 low end

October 11, 2024
Star Fashion Culture Holdings logo

Star Fashion Culture Holdings, which provides marketing services in China, raised $8.6 million by offering 2.15 million shares at $4.00, the low end of the range of $4.00 to $5.00. The company had previously filed to offer 2.6 million shares.

Note: Because Star Fashion Culture's market cap at IPO was less than $50 million, it will not appear in Renaissance Capital's screens or 2024 IPO stats.

Based in Xiamen, China, Star Fashion is a provider of content marketing solutions in China. The company offers services focusing on marketing campaign planning and execution, offline advertising services, and online precision marketing services. It aims to assist customers in enhancing the effectiveness of their marketing activities and brand value.

Star Fashion Culture Holdings began trading on the Nasdaq on Friday under the symbol STFS. Cathay Securities acted as lead underwriter, alongside WestPark Capital.