BeLive Holdings, which provides a video commerce platform for retail and e-commerce businesses, lowered the proposed deal size for its upcoming IPO on Thursday.
The Singapore-based company now plans to raise $7 million by offering 1.8 million shares at $4. The company had previously filed to offer 3 million shares at a range of $4 to $6. At the proposed price, BeLive Holdings will raise 53% less in proceeds than previously anticipated and command a market value of $40 million.
If the company has a market cap of less than $50 million at pricing, BeLive Holdings will be excluded from Renaissance Capital's 2024 IPO stats.
Originally launched as a social streaming mobile app, BeLive redirected its focus in 2018 towards business-to-business and providing live commerce and shoppable short videos solutions to international retail companies and e-commerce marketplaces. Its BeLive Solutions enable customers to leverage interactive and immersive live and video commerce in their online businesses. The company offers an enterprise-grade White Label solution which is customized to meet customers' unique requirements and can be integrated into existing internal systems, and a cloud-based SaaS solution for customers who are looking for a quick and cost-effective solution without the necessity of building their own infrastructure and technology stack.
BeLive Holdings was founded in 2014 and booked $2 million in revenue for the 12 months ended December 31, 2023. It plans to list on the Nasdaq under the symbol BLIV. R.F. Lafferty & Co. is the sole bookrunner on the deal.
