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Chinese marketing services firm Star Fashion Culture Holdings files and sets terms for a $14 million US IPO

June 14, 2024

Star Fashion Culture Holdings, which provides marketing services in China, filed on Friday with the SEC to raise up to $14 million in an initial public offering.

The Xiamen, China-based company plans to raise $14 million by offering 3 million shares at a price range of $4 to $5. At the midpoint of the proposed range, Star Fashion Culture Holdings would command a market value of $59 million.

Star Fashion is a content marketing solutions services provider in China. The company offers services focusing on marketing campaign planning and execution, offline advertising services, and online precision marketing services. It assists customers in enhancing the effectiveness of their marketing activities and brand value with the capabilities of project planning, design, operation, and execution.

Star Fashion Culture Holdings was founded in 2015 and booked $10 million in revenue for the 12 months ended December 31, 2023. It plans to list on the Nasdaq under the symbol STFS. The company filed confidentially on December 15, 2023. WestPark Capital is the sole bookrunner on the deal.