CTRL Group, a Hong Kong-based provider of ad services to mobile game developers, filed on Friday with the SEC to raise up to $17 million in an initial public offering.
CTRL Group is an integrated marketing and advertising services provider in Hong Kong specializing in mobile games promotion for the local market. The company provides services throughout the entire advertising process, which comprises the planning, creating, launching, managing, and performance monitoring of the ads. Its clients are primarily from China, and its advertising market is Hong Kong.
The Hong Kong-based company was founded in 2014 and booked $6 million in revenue for the 12 months ended September 30, 2023. It plans to list on the Nasdaq under the symbol MCTR. Revere Securities and Pacific Century Securities are the joint bookrunners on the deal. No pricing terms were disclosed.
