Perfect Moment, a luxury lifestyle brand focused on ski apparel and other activewear, raised $8 million by offering 1.3 million shares at $6, the low end of the range of $6 to $7. The company offered 0.1 million more shares than anticipated.
Inspired by the design of extreme sports filmmaker and professional skier Thierry Donard, Perfect Moment creates luxury ski outerwear and accessories (handwear, headwear, neckwear) that are intended to be both fashionable and functional. In 2016, the company also began to offer swimwear and activewear. Without the presence of a physical retail store, Perfect Moment's collections are sold directly to customers through ecommerce as well as through wholesale. Perfect Moment plans to expand by opening directly operated stores in strategically selected major cities and pop-up stores in ski resorts.
Perfect Moment plans to list on the NYSE American under the symbol PMNT. ThinkEquity and Laidlaw & Company (UK) acted as joint bookrunners on the deal.
