Amer Sports, which sells apparel and sports gear under brands like Arc'teryx, Salomon, and Wilson, filed on Thursday with the SEC to raise up to $100 million in an initial public offering. However, this is likely a placeholder for a deal we estimate could raise up to $2 billion.
Amer Sports offers a portfolio of sports and outdoor brands across three segments: Technical Apparel, Outdoor Performance, and Ball & Racquet Sports. Its core brands include Arc'teryx, Salomon, and Wilson. Across these three brands, Amer's global owned retail network comprises 261 owned retail stores as of September 30, 2023. Other brands include Peak Performance, Atomic, Armada, DeMarini, and Louisville Slugger.
Amer Sports was previously listed on the Nasdaq Helsinki until 2019, when it was acquired by an investor consortium led by China-based ANTA Sports.
The Helsinki, Finland-based company was founded in 1950 and booked $4.3 billion in sales for the 12 months ended September 30, 2023. It plans to list on the NYSE under the symbol AS. Amer Sports filed confidentially on August 11, 2023. Goldman Sachs, BofA Securities, J.P. Morgan, Morgan Stanley, Citi, UBS Investment Bank, Baird, BNP Paribas, CICC, CLSA, Evercore ISI, TD Cowen, Wells Fargo Securities, Deutsche Bank, and HSBC are the joint bookrunners on the deal. No pricing terms were disclosed.
