Perfect Moment, a luxury lifestyle brand focused on ski apparel and other activewear, filed on Tuesday with the SEC to raise up to $15 million in an initial public offering.
Inspired by the design of extreme sports filmmaker and professional skier Thierry Donard, Perfect Moment creates luxury ski outerwear and accessories (handwear, headwear, neckwear) that are intended to be both fashionable and functional. In 2016, the company also began to offer swimwear and activewear. Without the presence of a physical retail store, Perfect Moment's collections are sold directly to customers through ecommerce as well as through wholesale. Perfect Moment plans to expand by opening directly operated stores in strategically selected major cities and pop-up stores in ski resorts.
The London, United Kingdom-based company was founded in 2012 and booked $24 million in sales for the 12 months ended June 30, 2023. It plans to list on the Nasdaq under the symbol PMNT. ThinkEquity and Laidlaw & Company (UK) are the joint bookrunners on the deal. No pricing terms were disclosed.
