VS Media, a Hong Kong-based provider of content creator-driven marketing services, raised $10 million by offering 2 million shares at $5, as expected.
VS Media manages a global network of digital creators, like influencers and Key Opinion Leaders (KOLs), who create and publish content to social media platforms. The company has developed two distinct, complementary business models: marketing services and social commerce. Through its marketing services model, the company states that it helps creators generate revenue by working with brands and social media platforms. Through its social commerce model, it purchases products from brands and re-sells them to creators to help them build their own e-commerce businesses.
VS Media plans to list on the Nasdaq under the symbol VSME. Univest Securities acted as sole bookrunner on the deal.
