VS Media, a Hong Kong-based provider of content creator-driven marketing services, filed on Friday with the SEC to raise up to $10 million in an initial public offering.
The company plans to raise $10 million by offering 2 million shares at $5. At the proposed price, VS Media would command a market value of $110 million.
VS Media manages a global network of digital creators, like influencers and Key Opinion Leaders (KOLs), who create and publish content to social media platforms. The company has developed two distinct, complementary business models: marketing services and social commerce. Through its marketing services model, the company states that it helps creators generate revenue by working with brands and social media platforms. Through its social commerce model, it purchases products from brands and re-sells them to creators to help them build their own e-commerce businesses.
VS Media was founded in 2013 and booked $9 million in revenue for the 12 months ended December 31, 2022. It plans to list on the Nasdaq under the symbol VSME. The company filed confidentially on December 7, 2022. Univest Securities is the sole bookrunner on the deal.
