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US-based appliance maker SharkNinja completes direct listing on the NYSE; opens trading at $30.05

July 31, 2023
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SharkNinja, a household appliance brand being spun out of JS Global Lifestyle, opened for trading following its direct listing at $30.05.

The company designs and manufactures a wide range of small houseware appliances sold under the Shark and Ninja brands. Shark encompasses floorcare (vacuum cleaners, steam mops), home environment (air purifiers), and beauty appliances (hair dryers, styling tools). Meanwhile, the Ninja brand focuses on food preparation, primarily offering electric kitchen appliances (blenders, air fryers, coffee makers) and cookware. It has also expanded into several categories in recent years, such as ice cream makers in 2021 and outdoor grills in 2022. SharkNinja's products are available at over 150 retailers as of 12/31/22, including Walmart, Amazon, and Costco.