Responsys, which offers on-demand software that optimizes marketing campaigns across interactive channels such as email, mobile, social and web, filed on Thursday with the SEC to raise up to $60 million in an initial public offering. The San Bruno, CA-based company, which was founded in 1998 and booked $83 million in sales over the last 12 months, plans to list on the under the symbol RESP. Morgan Stanley and Credit Suisse are the lead underwriters on the deal. No pricing terms were disclosed.
