Rocket Fuel, which provides advertising technology solutions that uses real-time data to target ads, filed on Friday with the SEC to raise up to $100 million in an initial public offering. The Redwood City, CA-based company, which was founded in 2008 and booked $160 million in sales for the 12 months ended June 30, 2013, plans to list under the symbol FUEL but has yet to announce an exchange. Credit Suisse and Citi are the joint bookrunners on the deal. No pricing terms were disclosed.
